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Category Archives: HATS

The Chicago Rap Artist, dbone, was working hard this Spring and as the rain poured onto the Chicago Streets, snippets of his first mixtape have been flowing from his facebook and twitter accounts.  Everybody has been searching and asking for that leak, but all they found were a few sneak peeks.  That is until last Saturday Night, when the lucky ones were poppin’ bottles in Chicago with dbone and listening to the first spin of hoarders: buried alive in caps and kicks.  A few were able to walk out with a hard copy, as well as some brooklyn betty giveaways.  But for everyone else, I invite you to eat well, drink premium & listen even better on 6/28/2011.  Grab your digital copy of the mixtape HERE.


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LIMITED QUANTITIES AVAILABLE. Contact allread.dylan.c@gmail.com if interested in purchasing one.

Origin of design: Inspired winter 2010/2011. Two meanings on this sheet…Bluebird Powder Day (skiing / snowboarding; blue sky day after loads of snow) / Powder Outage / Powder to the People; as well as Bluebyrd of Happyness – ain’t shit keeping this bluebird from flying – not even the winter.

Color Scheme: Liked the idea of a two toned hat so used sky blue for behind logo so logo would stand out / pop out but thought a hat of all sky blue would be too much. Thought the royal blue back that matched the blue in the logo would be killer sweet. Black Bill looks good with the two other lighter colors – sky blue wouldn’t quite do it and royal would have looked silly..maybe. Kelly Green underbill gives it liveliness, kind of classic too (old school new era style). Betty in white is just a necessary now with branding on the hats – got to pop out and black would be faded. Black New Era flag.. we want the recognition a New Era hat brings but we don’t want that shit stealing the show – can’t let it pop out too much. Black eyelets provide balance. Overall Forest is a genius, turning my original ideas into unreal productions while also making complimentary additions.

Raised Embroidery: Think the snow on top of the bird being raised would give the logo the best 3D look. Makes it look like bluebird is caked in snow – there’s not much of a better feeling, as a skier and/or snowboarder, than seeing trees with some snow cakes when you wake up in the morning. AND if you’re not a skier or a boarder – odds are you still appreciate a Blue Sky Day.  This Bluebird Flies.

Hope y’all dig!

 

(2nd Image) The Brooklyn Betty BlueByrd Cap will be released mid to late April

Origin of design: Inspired winter 2010/2011. Two meanings on this sheet…Bluebird Powder Day (skiing / snowboarding; blue sky day after loads of snow) / Powder Outage / Powder to the People; as well as Bluebyrd of Happyness – ain’t shit keeping this bluebird from flying – not even the winter.

Color Scheme: Liked the idea of a two toned hat so used sky blue for behind logo so logo would stand out / pop out but thought a hat of all sky blue would be too much. Thought the royal blue back that matched the blue in the logo would be killer sweet. Black Bill looks good with the two other lighter colors – sky blue wouldn’t quite do it and royal would have looked silly..maybe. Kelly Green underbill gives it liveliness, kind of classic too (old school new era style). Betty in white is just a necessary now with branding on the hats – got to pop out and black would be faded. Black New Era flag.. we want the recognition a New Era hat brings but we don’t want that shit stealing the show – can’t let it pop out too much. Black eyelets provide balance. Overall Forest is a genius, turning my original ideas into unreal productions while also making complimentary additions.

Raised Embroidery: Think the snow on top of the bird being raised would give the logo the best 3D look. Makes it look like bluebird is caked in snow – there’s not much of a better feeling, as a skier and/or snowboarder, than seeing trees with some snow cakes when you wake up in the morning.

Hope y’all dig!

We Turning This World Around

WTTWA

“when in Rome…wish you were in West Akron” – dca

“Like the trees, I’ve shed many layers of bark
And Akron is always in my heart” – dca

and so I bring you the brooklyn betty say whatsssup to your roots cap [ak tire halo cap].  it’s got that shimmer and shine! this one’s for akron, ohio

in store here: http://brooklynbetty.bigcartel.com/product/ak-tire-halo-akron-ohio-new-era-fitted

(forest and dylan allread on the design)

(designed by forest and dylan allread;  produced by NEW ERA!)